In today’s evolving business landscape, contactless service options have become increasingly important for consumers who prioritize convenience and safety. With more people seeking contactless experiences, adding these options to your Google Business Profile (GBP) can help attract customers and enhance their overall experience. Here’s a step-by-step guide on how to add contactless service options to your Google Business listing.
1. Sign In to Your Google Business Profile
To begin, log in to your Google Business Profile account. If you don’t have a profile yet, you can create one by visiting the Google Business Profile page and following the prompts to set up your business listing.
2. Access Your Business Information
Once logged in, navigate to the “Info” section on the left-hand menu. This is where you can edit essential information about your business, including services offered and contact options.
3. Add Contactless Service Options
A. Update Service Options
- Click on “Services”: If you offer specific services, click on the “Services” option to list all the services your business provides.
- Add Contactless Options: Include options like “Contactless Delivery,” “Contactless Pickup,” or “Virtual Appointments.” Clearly state that these services are available to emphasize convenience and safety for your customers.
B. Use Descriptive Language
When describing your contactless services, use clear and concise language. For example:
- Contactless Delivery: “Enjoy our delicious meals delivered straight to your door without any physical contact. Our delivery personnel will leave your order at your doorstep.”
- Contactless Pickup: “Order ahead and pick up your items without entering the store. We’ll bring your order to your car when you arrive.”
4. Update Your Business Description
In the “Info” section, you can also edit your business description to highlight your contactless service options. Mention that you prioritize customer safety and convenience by offering contactless interactions. A revised description might look like this:
“We are committed to providing a safe and convenient shopping experience. Our contactless delivery and pickup options allow you to enjoy our products without any physical contact. Explore our menu online and choose the service that suits you best!”
5. Set Up Online Booking or Appointment Options
If applicable, consider adding online booking features for services that require appointments. Many businesses can benefit from integrating third-party booking systems directly into their Google Business Profile. Here’s how:
- Navigate to the “Booking” section: If your business supports online appointments, you can integrate services like scheduling through platforms like OpenTable, Zocdoc, or your preferred booking system.
- Follow the prompts: Add the necessary information and ensure that the option for contactless appointments is clear.
6. Highlight Contactless Payment Options
If you accept contactless payments (e.g., through mobile wallets like Apple Pay or Google Pay), make sure to include this information in your listing. This can be mentioned in your business description or service options to assure customers they can transact without physical contact.
7. Use Photos and Posts to Promote Contactless Services
Visuals are essential for attracting attention. Use high-quality images to showcase your contactless service options. For example, if you offer contactless pickup, consider posting a photo of your designated pickup area.
Additionally, regularly post updates on your GBP to inform customers about your contactless services. This can include promotional offers, operational hours, and changes in service due to ongoing circumstances.
8. Monitor and Respond to Customer Feedback
Once you’ve updated your listing, keep an eye on customer reviews and feedback regarding your contactless services. Engage with customers by responding to their reviews, whether positive or negative, and make adjustments as needed based on their experiences.
Conclusion
Adding contactless service options to your Google Business Profile is essential for adapting to changing consumer preferences and ensuring a positive customer experience. By following these steps, you can effectively showcase your commitment to safety and convenience, ultimately attracting more customers and enhancing your business’s reputation. Regularly update your listing to keep your audience informed and engaged with your offerings.