Adding business attributes to your Google Business Profile (GBP) is an excellent way to highlight the unique qualities of your business. Attributes like “Women-Owned” or “LGBTQ-Friendly” not only enhance your profile but also help potential customers understand what sets your business apart. Here’s a step-by-step guide on how to add these important attributes to your Google Business listing.
Step 1: Access Your Google Business Profile
- Sign in to Google: Use the Google account associated with your business listing.
- Go to Google Business Profile: Visit the Google Business Profile page and click on “Manage now.”
Step 2: Select Your Business
- If you have multiple locations or businesses, select the one you want to edit.
Step 3: Navigate to Business Information
- Click on ‘Info’: On the left-hand menu, click on the “Info” tab to access your business information.
- Find Attributes: Scroll down to the “Attributes” section. Here, you will see options to add or edit various attributes.
Step 4: Add Attributes
- Click on “Add Attributes”: Click on the pencil icon or the “Add Attributes” option next to the Attributes section.
- Select Relevant Attributes: You’ll see a list of attributes you can choose from, including categories like:
- Women-Owned
- LGBTQ-Friendly
- Veteran-Led
- Minority-Owned
- Accessible Entrances
- Other relevant attributes based on your business type.
Use the search bar to find specific attributes or scroll through the list to select the ones that apply to your business.
- Add Other Attributes: If applicable, you can also add attributes related to your services, such as “Free Wi-Fi,” “Outdoor Seating,” or “Takeout Available.”
Step 5: Save Your Changes
- After selecting the desired attributes, click “Apply” or “Save” to confirm your changes. Google may take a short period to review and update your profile with the new attributes.
Step 6: Review Your Listing
- After saving, go back to your Google Business Profile to ensure the attributes are displayed correctly. Check the “Overview” or “Info” section to see if your selected attributes appear on your listing.
Step 7: Keep Your Information Updated
- Regularly review your attributes to ensure they accurately reflect your business. If there are any changes (like new services or certifications), update your profile accordingly.
Benefits of Adding Attributes
Adding attributes to your Google Business listing can offer several advantages:
- Increased Visibility: Attributes can help your business stand out in local searches, making it easier for customers to find you.
- Attract Target Audiences: By highlighting specific attributes, you can attract customers who prioritize these values, such as those looking for women-owned or LGBTQ-friendly businesses.
- Build Trust and Credibility: Transparent representation of your business attributes fosters trust and credibility with potential customers.
Conclusion
Adding business attributes to your Google Business Profile is a simple yet effective way to enhance your online presence and connect with your target audience. By highlighting important aspects of your business, you can improve visibility, attract more customers, and showcase your commitment to diversity and inclusivity. Regularly review and update your attributes to ensure your listing accurately reflects your business identity.