How to Handle Google Business Listing Suspensions and Fix Them

Running a business means maintaining a robust online presence, and a Google Business Listing (GBL) is crucial for attracting local customers. However, suspensions can occur, leaving business owners frustrated and confused. A Google Business Listing suspension can prevent potential customers from finding your business, leading to lost revenue and diminished visibility. Understanding how to handle suspensions and resolve them effectively is vital for maintaining your online reputation. In this blog, we’ll discuss common reasons for suspensions and provide a step-by-step guide on how to fix them.

Common Reasons for Google Business Listing Suspensions

Before diving into the resolution process, it’s essential to understand why your listing might have been suspended. Common reasons include:

1. Inaccurate Business Information: Mismatched or inconsistent information across different platforms can trigger a suspension. This includes your business name, address, and phone number (NAP).
2. Violating Google’s Guidelines: Google has specific guidelines regarding business listings. Violating these guidelines, such as using misleading business names or including prohibited content, can lead to suspension.
3. Multiple Listings for the Same Business: Having multiple listings for the same physical location can cause confusion and result in a suspension.
4. Inactivity: If your listing has been inactive for an extended period, Google may suspend it to ensure only active businesses are displayed in search results.
5. Customer Reports: If customers report inaccuracies or suspicious activity related to your listing, Google may suspend it for investigation.

Steps to Fix a Suspended Google Business Listing

If your Google Business Listing has been suspended, follow these steps to address the issue:

Step 1: Verify the Suspension Reason

The first step is to verify the reason for the suspension. You can do this by checking your Google Business Profile account or reviewing any emails or notifications from Google regarding the suspension. Understanding the specific reason will guide your next steps.

Step 2: Review Google’s Guidelines

Familiarize yourself with Google’s guidelines for representing your business accurately. Ensure that your listing adheres to these guidelines. Key aspects to check include:

• Business Name: Ensure your business name matches your real-world business name.
• Address: Use a physical address where customers can find you; P.O. boxes or virtual offices are not acceptable.
• Phone Number: Use a local phone number, not a call tracking number.

Step 3: Make Necessary Changes

Once you identify any discrepancies, make the necessary changes to your listing:

• Correct Information: Update any inaccurate business details in your Google Business Profile.
• Remove Multiple Listings: If you have multiple listings for the same location, consolidate them into one.
• Comply with Guidelines: Ensure that your listing adheres to all of Google’s guidelines. Remove any prohibited content or misleading information.

Step 4: Request Reinstatement

After making the necessary changes, you’ll need to request reinstatement of your listing:

1. Sign in to your Google Business Profile account.
2. Navigate to the “Support” section.
3. Select “Business Suspension” and follow the prompts to fill out the reinstatement form.
4. Provide a detailed explanation of the changes you’ve made and why you believe your listing should be reinstated.

Step 5: Monitor Your Email

After submitting your reinstatement request, keep an eye on your email for any communications from Google. They may reach out for further information or clarification regarding your request.

Step 6: Follow Up if Necessary

If you haven’t received a response after a week or two, it’s acceptable to follow up on your reinstatement request. You can reply to any previous emails from Google or submit another request through the Google Business Profile support page.

Step 7: Stay Vigilant

Once your listing is reinstated, take proactive steps to prevent future suspensions:

• Regularly Update Your Listing: Keep your business information current and accurate.
• Engage with Customers: Encourage reviews and respond to customer inquiries promptly.
• Monitor Your Listing: Regularly check your Google Business Listing to ensure it remains compliant with Google’s guidelines.

Conclusion

Experiencing a Google Business Listing suspension can be disheartening, but understanding the reasons behind it and knowing how to resolve the issue can help you regain your online presence. By following the steps outlined above, you can effectively address the suspension, restore your listing, and continue to attract local customers.