Having special business certifications can enhance your credibility and attract more customers. Adding these certifications to your Google Business Profile (formerly Google My Business) is a strategic way to showcase your expertise and trustworthiness. Here’s a step-by-step guide on how to add special business certifications to your profile.
1. Log into Your Google Business Profile
To begin, you’ll need to access your Google Business Profile:
- Go to the Google Business Profile website.
- Click on “Sign In” and enter your Google account credentials associated with your business.
2. Select Your Business Location
If you manage multiple locations, choose the specific business listing to which you want to add certifications:
- From the dashboard, find your business name and click on it.
- This will take you to the profile management section for that specific location.
3. Navigate to the ‘Info’ Section
Once you’re in the profile management area:
- Click on the “Info” tab in the menu on the left side.
- This section allows you to edit various details about your business.
4. Add Certifications
Option 1: Use the ‘Services’ Section
- Scroll down to the “Services” section.
- Click on the “Add Service” button.
- In the service name field, you can list your certification. For example, “Certified IT Service Provider” or “Google Ads Certified Partner.”
- Provide a description if necessary, highlighting the benefits of this certification for potential customers.
Option 2: Use the ‘Attributes’ Section
- In the “Attributes” section (which may appear as “Add Attributes” or “Edit Attributes”), look for options to add special attributes related to certifications.
- Depending on your industry, there may be specific attributes you can select to highlight certifications (e.g., “Women-owned,” “Veteran-owned,” or industry-specific certifications).
Option 3: Add a Business Description
- Scroll to the “Business Description” section if you want to provide a comprehensive overview of your certifications.
- Highlight your certifications within your business description. This can enhance your credibility and give potential customers more reasons to choose your business.
5. Upload Certification Documents (Optional)
While Google Business Profile doesn’t directly support document uploads, you can mention your certifications in the description and link to your website:
- Ensure your website features a dedicated section for certifications, awards, or recognitions.
- In the “Website” section of your profile, ensure your website link is correctly entered so customers can easily verify your certifications.
6. Save Changes
After adding your certifications, make sure to save all changes:
- Click the “Apply” or “Save” button at the bottom of the page.
- Review your profile to ensure that all the information is displayed correctly.
7. Monitor and Update Regularly
Once you have added your certifications:
- Periodically review your Google Business Profile to ensure all information is up to date.
- Update your certifications as needed, especially if you receive new ones or if existing certifications expire.
Conclusion
Adding special business certifications to your Google Business Profile is a simple yet effective way to enhance your business’s credibility and visibility. By following these steps, you can showcase your qualifications and attract more customers who value expertise and reliability. Regularly updating your profile and keeping your information current will help you maintain a competitive edge in your industry.