How to Highlight Special Business Attributes on Your Google Business Listing

Your Google Business Listing is often the first impression potential customers have of your business. To stand out in a crowded marketplace, it’s crucial to highlight your special business attributes effectively. These attributes not only showcase what makes your business unique but also help attract the right customers. Here are some strategies to effectively highlight your special business attributes on your Google Business Listing.

1. Utilize the Business Attributes Feature

Google allows businesses to highlight specific attributes that set them apart. Attributes can include various features such as accessibility options, LGBTQ+ friendly, women-led, and more.

• Access Your Attributes: In your Google Business Profile dashboard, navigate to the “Info” section to find the attributes section.
• Select Relevant Attributes: Choose attributes that genuinely reflect your business’s offerings. For example, if you are a women-owned business, make sure to highlight that attribute to attract customers looking to support women-led companies.

2. Craft a Compelling Business Description

Your business description is an opportunity to tell your story and emphasize what makes your business unique.

• Tell Your Story: Write a brief narrative about your business’s history, mission, and values. Share what drives you and how you stand out from the competition.
• Focus on Unique Selling Points: Highlight any certifications, awards, or special services that distinguish your business. For example, if you offer eco-friendly products, make sure to mention your commitment to sustainability.

3. Showcase Your Products and Services

Detailing your products and services effectively is essential for attracting customers.

• List All Offerings: Use the services section of your Google Business Listing to list all the products and services you offer. Be as specific as possible to help potential customers understand what you provide.
• Add Pricing Information: If applicable, include pricing information to give customers a clear understanding of what to expect. Transparency in pricing can help build trust and encourage bookings.

4. Upload High-Quality Photos

Visual content can make a significant impact on how customers perceive your business.

• Showcase Unique Aspects: Upload photos that highlight your business’s unique features, such as custom designs, special products, or unique decor.
• Include Team Photos: Including photos of your team can create a personal connection with potential customers. Showcasing your staff can convey your business’s culture and commitment to customer service.

5. Use Google Posts for Promotions and Events

Google Posts allow you to share updates, promotions, and events directly on your listing, making it a valuable tool for highlighting special attributes.

• Promote Special Offers: If you have a unique promotion or event, create a Google Post to share it with potential customers. This is a great way to draw attention to any unique offerings or limited-time deals.
• Share Customer Success Stories: Use posts to highlight testimonials or success stories that showcase the quality of your products or services.

6. Encourage and Showcase Customer Reviews

Customer reviews can effectively highlight your business attributes and build trust among potential customers.

• Request Reviews: Encourage satisfied customers to leave positive reviews that mention your special attributes. For instance, if you have a reputation for exceptional customer service, ask customers to mention that in their reviews.
• Respond to Reviews: Engage with customers by responding to their reviews. Thank them for their feedback and address any concerns. This shows potential customers that you value their opinions and are committed to providing great service.

7. Highlight Certifications and Partnerships

If your business holds any special certifications or partnerships, make sure to feature these prominently in your listing.

• Display Relevant Badges: If you are certified as an eco-friendly business, a local business, or any other relevant distinction, include this information in your description or attributes section.
• Mention Partnerships: If you partner with well-known organizations or have collaborations that enhance your credibility, mention these partnerships in your business description.

8. Engage with the Community

Demonstrating your involvement in the community can be an attractive attribute for many customers.

• Share Community Involvement: Use Google Posts to highlight your participation in local events, sponsorships, or charitable initiatives. This not only shows your commitment to the community but also attracts customers who value businesses that give back.
• Engage in Local Marketing: Collaborate with other local businesses to create cross-promotional opportunities. This can help you tap into new audiences and showcase your business’s local connections.

Conclusion

Effectively highlighting your special business attributes on your Google Business Listing can significantly impact your online visibility and customer engagement. By utilizing the attributes feature, crafting a compelling description, showcasing your products and services, and leveraging customer reviews, you can create a robust and appealing listing that attracts the right customers. Regularly updating your listing and engaging with your community will ensure that your business remains relevant and competitive in the digital landscape.